What is seo
SEO is derived from the term Search Engine Optimization, which has equivalent words such as SEO or search engine optimization, which all have the same meaning and can be defined as follows:
SEO (search engine optimization) does not mean cheating or manipulating search engines with unethical methods. They are designed to help improve the visibility and relevance of websites in natural search results with the aim of achieving high rankings.
SEO can be considered as a set of methods for strategically changing websites. This process expresses the most important relevant factors of the page and increases its importance in the search results page.
SEO is not a simple process that is easy to implement because it requires a lot of knowledge, background knowledge and patience. Search engines are unpredictable with the constant change of their ranking algorithms; Therefore, it is the duty of SEO engineers to keep their information up to date.
SEO or site optimization is one of the activities performed by SEO.
Google's ranking algorithm has more than 200 criteria for ranking a site. Therefore, SEO engineers should consider the most important of these criteria for successful SEO implementation.
The first search engines were launched in the early 1990s; Some of the most popular were Infoseek, Alta Vista and Yahoo. At that time, people looked at search engines as a list that, like the yellow page, was done in alphabetical order. There were pages like AAA at the top of this list.
With the continuous growth of the Internet, newer search engines appeared that used more sophisticated ranking algorithms. These algorithms used keyword density criteria (the number of times a keyword or phrase was used on a page divided by the total number of words on the page) and keyword-like tags to understand the contents of websites. Following this growth, Seobra started its activity to make the sites more visible. With the development of page rankings by search engines, SEO engineers sought to find ways to influence the ranking of these engines using both ethical and immoral methods.
An article published by the New York Times in November 1996 talked about web developers using immoral SEO methods to get to the top of search results. This article explains how web developers can easily load a site with specific keywords that are usually hidden behind the site's graphics, resulting in search engines counting those keywords and increasing the site's ranking.
As mentioned, getting high rankings for specific keywords was much easier in the early days than it is today. Using immoral methods at the time was guaranteed to be at the top of the search results list. Search engine algorithms have become more sophisticated today, and it is very difficult for optimization engineers to manipulate search engines, although this cat-and-mouse game between SEOs and search engines still exists today and will continue.
The goal of SEO is to help websites rank high in natural search results and increase the relevance between pages and keywords entered by users. Showing the most pages related to the entered search query has many benefits for both the user and the search engine in that the user gets the most relevant search results and the search engine becomes reliable because its algorithm shows the most relevant pages. .
After SEO started to improve the ranking of sites in natural search results, this process required knowledge and time to implement their methods. Time is the biggest initial investment to optimize a site or a page.
Depending on how competing keywords are used in the optimization, SEO can take weeks or months to get results. Although search engine optimization results may not be seen quickly, in the long run the benefits of SEO will increase site rankings and increase visitors. It is very important for websites to be on the first page of Google search results, especially among the top three natural results, which account for 58.4% of clicks.
Not surprisingly, websites compete with the products and services they sell for rankings in search results. For example, the competitive keyword "auto insurance" accounts for 1.5 million Google searches per month, which means that the top three rankings account for 58.4% of visitors and the top three rankings for 36.4% of visitors. This is beneficial for many sites that are at the top of the search results, especially those that increase the number of their customers as the site traffic increases.
Another study shows that searchers are very fond of clicking on natural links in search results; The study found that 72.3% of Google users click on natural links to search results, and only 27.3% of users click on paid list links. This is another reason why companies are aware of the impact of SEO and are willing to spend time and money on it.
Seo on page
In-page SEO is related to the direct control of the code or content of your website, including text, images, links, etc .; In general, everything you upload to your site is related to SEO On Page. This method is the basis of all optimization efforts because it is where you have the most control. Any changes you make to your site content will affect the search results, so it is very important that the SEO On Page method is done correctly before the SEO Off Page method.
Off page Seo
Unlike the SEO On Page method, in which website development is done with high direct control, the off-page optimization method includes all the upgrades that are done outside of your website; This includes everything that can help you get a high ranking of your site. SEO Off Page focuses primarily on getting backlinks (links that point to your site from other sites) then optimizes search engine optimization using off-site methods.
What is SEO and what is its use?
Most online marketing methods such as advertising and email marketing are valuable as long as you use them continuously and as soon as you stop your activities, you will face a severe decline or loss of that marketing channel, but content marketing and SEO for business. Your work creates lasting added value that will be profitable to you for a long time, even after you have stopped working.
Success in SEO requires a lot of time and effort, but achieving it will be very sustainable and will become one of your most important marketing channels for a long time. To get to this point, we need to know the SEO standards properly, then we will review the most important activities that we must do to succeed in SEO.
Contrary to appearances that show SEO for search engines, in fact SEO is more related to website users. Because search engines themselves are dependent on their users. SEO is generally about what people search for in search engines, the answers they seek, the words they use to search, and the content they spend their time on. Knowing the answers to these questions will help you connect with users who use the Internet to find answers to their questions.
Knowing the demands of users on the one hand and providing the right answer to these demands in a visible and understandable way for search engines on the other hand, are two sides of the same coin.
Which search results are organic or natural?
Organic search results are those that are created by SEO and are not displayed in the Google advertising system just by spending. It is very easy to identify organic results from advertising results. Advertising results have an Ad tag next to them. But today, despite the changes in search methods, how can organic results be distinguished from others?
Today, search results (properly called SERPs) include a combination of advertising and dynamic organic results. Examples of dynamic natural search results include Answr Box, People Also Ask, Image Slides, and more. These features are being upgraded and changed depending on what users are looking for.
For example, if you search for "weather in Tehran" on Google, you will see a result at the top of the page that predicts the weather in Tehran in the next few days. As another example, if you search for the phrase "Tehran Pizza", you will see three fast foods that offer pizza in Tehran.
It is natural for search engines to use ads to monetize. Their goal is to provide better answers to users, return them to search engines in the future and spend more time users in search results.
Some of Google features such as featured snippets or related questions can be influenced by SEO. At the same time, some of these features are not affected by SEO. For example, data from websites such as Wikipedia, WebMD and IMDB is due to the high credibility of these resources.
Why is SEO important?
Although ads, social networks and other platforms can be effective in generating traffic to the website, the main source of site traffic is search engines.
Natural results get a higher percentage of traffic as usual. For example, according to research, only 2.8% of American users click on Google ads. In short, SEO creates 20 times more traffic than click-through ads on mobile and Google.
SEO is one of the only marketing methods that, if implemented properly, will increase its effectiveness over time. If you have content on the website that deserves to be ranked, the traffic generated from this content will also increase over time, while advertising requires spending money and charging an account to be applied.
Search engines are getting smarter, but they also need our help. Website optimization helps search engines to better understand the content content of the site and therefore the content of the website is properly indexed and displayed in search results.
Search engines have common goals with the SEO industry
Search engines are interested in helping you succeed. Even Google has a basic SEO guide for newcomers. They also support the efforts of the SEO community. Digital marketing conferences such as Unbounce, SearchLove and MozCon attract the attention of engineers and search engine representatives.
Google helps webmasters and SEO professionals through the Webmaster Central Help forum. Unfortunately, Bing Forum stopped its webmasters in 2014.
Although webmasters' guidelines on search engines are different, their basic rules are the same: Do not try to fool search engines. Instead, create a good user experience for your visitors. To achieve such a goal, use the instructions of search engines and respond appropriately to the needs of users.